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Steve Atkins with an injection molding business conceptualized the idea of a Rhino badge to be molded and placed on motor cars to show support for the rhino.

Tony Ridl, a businessman, well known in the leisure industry in Durban and related to Steve through their children’s marriage decided to take this concept to another level.

First the necessary structure needed to be put in place to ensure the accountability and safety of the donations received.

Tony’s brother Jeremy was called in to assist. Jeremy is one of South Africa’s leading environmental lawyers and a professor of environmental law. Jeremy and his family also have a great passion for all aspects of wildlife and the conservation thereof.
Next we needed a unique Rhino. Who better than one of South Africa’s leading wildlife artists. There was no one more suitable and qualified than Kim Donaldson. He was commissioned to sculpture the Rhino head which has been used to make the mold.

The support from all players in the process to create the Rhino badge has been phenomenal.

We all know that the vast majority of South African abhors the senseless slaughter of innocent rhinos.

Just caring was not enough and the concept declaring war on the poachers devised with the help of Tequila.

We then approached Wildlands who are in the forefront in fighting rhino poaching, to administer the trust funds collected for the war against the poachers. The war funds generated will be deployed in the anti poaching campaigns.

One of the concepts is that the “Rhino Badge” can used by any person or organization who is engaged in fight for the survival of the Rhino.

Anyone interested in enlisting individually or who is involved in any way trying to raise funds for Rhino protection is welcome to contact “HQ” to be part of the war effort.





 Kim Donaldson 

Kim Donaldson is truly an artists’ artist. A master in every medium, he has painted all of Africa’s great wildlife. His ability to paint in several styles including realism and impressionism to his latest contemporary works exemplifies his creative genius. Kim continually pushes the boundaries of artistic freedom and design to explore that which makes an artist great.

Read more: Kim Donaldson


 Steve Atkins 

Steve Atkins was born in England on the 27th July 1946 and immigrated to South Africa shortly after his birth. He Matriculated from George Campbell Technical High School and served his apprenticeship as a tool and die maker. At this time he was an avid marathon runner and is a triple Comrades gold medalist, he placed 2nd in 1977 and came third in The Two Oceans Marathon.

After his success in his athletics career he opened his own Injection Molding and Tool and Die Company in 1979. He has built up this business in to a successful enterprise over the last 32 years.

Read more: Steve Atkins


 Tony Ridl 

Anthony (Tony) Ridl was born in Durban.

His early passion for wildlife started from an early age in the 1950’s when his school holidays were spent in Umhlanga Rocks where he would walk in the Hawaan forest with his grandfather. This was before there was direct road access from Durban. While at school he wanted to join “Operation Noah,” the rescue of animals trapped by the rising water of Lake Kariba.

His collection of over 300 birds eggs was donated to his old school, Westville Boys High.

Read more: Tony Ridl





Monday the 27th.
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